The Road to Recovery - Path to 2025 Farmer's Luncheon Webinars

This webinar series will provide perspective on what agriculture in NYS and beyond may look like in 2025 and how that impacts our farms and agribusinesses today.  Our presenters will help you think about today, tomorrow and five years from now. On the fourth Thursday of every month from 12pm to 1pm, join Jefferson County Agricultural Coordinator Jay Matteson and his guest(s) for conversations on a variety of important agricultural topics.   Check back often to see new webinar speakers and the dates they will speak.

Jay uses an informal, "kitchen table" conversation format to talk with our guests about their important topics of the day. You, as a participant, are invited to submit your questions at any time during the conversation. Jay will do his best to integrate your questions into the conversation.

Thanks to our sponsors, our Farmers' Luncheon webinars are free!:

Converse Laboratories

Upcoming Webinars! We are very excited about the upcoming list of programs.

October 22, 2020 - 12pm  - The Growth of Plant Based Meat and Beverage Substitutes with Dr. Cheryl Mitchell,  Senior Vice President, Ingredient Manufacturing, Steuben Foods, Elma, NY

Join Jefferson County Agricultural Coordinator, Jay Matteson, as he interviews Dr. Cheryl Mitchell about the growth in plant based meats and beverages.  They'll explore the impact these products are having on traditional agricultural products, what other plant based products we may see come on the market, and gain Dr. Mitchell's insights into the future of agriculture.  This should prove to be a very interesting conversation!!!!   Cheryl R. Mitchell, Ph.D., is recognized as a world authority in the processing of grains, nuts, and seeds.  She has spent the last 40 years creating commercially wholesome ingredients utilizing unique food processing methods that maintain or maximize the nutrients in plant based resources.  The novel plant based ingredients developed by Dr. Mitchell have been used in making the most advanced plant base consumer products. Her expertise in the metabolic functionality and composition of foods as well as the aseptic stabilization of foods has made her a leader in the food industry in the area of plant forward food and beverages.  


The mission of Dr. Mitchell is to develop practical and unique natural food ingredients having high nutritional value from primary food sources as well as existing agricultural “waste streams” using cutting-edge research and process equipment.  In 2015, Dr. Mitchell joined the Senior Management Team of Steuben Foods, an innovative aseptic co-packing facility located in Elma, New York, who has recently shifted its dairy focus to provide plant based nutrition utilizing the technology developed by Mitchell. 

Dr. Mitchell holds a Ph.D. in Chemistry from Texas A&M University and is a contributor to a variety of food industry trade magazines, technical journals, symposia, and books as well as providing guest lectures to major universities.  Dr. Mitchell has participated for over 15 years as a member of CIFAR (California Institute for Food & Agricultural Research) and has also served as a member of the GHSI (Global Health Share Initiative) that promotes global health and wellness, through the power of sharing thereby providing safe, affordable health solutions to alleviate health disparities around the world.


November 19, 2020 - 12pm  "What is the Real Impact of Agriculture on Climate Change?” with Dr. Frank Mitloehner





Dr Frank Mitloehner, also known as the Greenhouse Gas Guru (@GHGGuru) on Twitter, is a Professor in the Department of Animal Science at the University of California, Davis and Director of the CLEAR Center. He specializes in "measurements and mitigation of greenhouse gases, volatile organic compounds, ammonia, hydrogen sulfide, and particulate matter and the study of their effects on human- and animal health and welfare." The CLEAR Center investigates the nexus of agricultural productivity and environmental sustainability. Dr. Mitloehner has over 19,000 followers on twitter where he helps bring science to the climate change discussion.

December 17, 2020 - 12pm - Educating the Giants of the Burger World about Real Agriculture with Michelle MillerAKA "The Farm Babe".

Michelle Miller, The Farm Babe - With an average social media reach of 2-3 million a month and 120K followers, Michelle has made a name for herself as a dedicated myth-buster in the food industry.

Michelle brings a unique perspective as a big city globetrotter turned Iowa Farm girl, and plants the seed inside the minds of those looking to understand the truth about modern agricultural production. With one of the most popular and vibrant food and farming social media followings, the Farm Babe™ is the real deal.

She has been on stage among leading industry experts as one of the most well known voices in commercial agriculture. 

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